Enrich your controls via the Data Marketplace
Without external controls, the model can confuse weather, promo, and media. Add weather, macro indicators, demographics, or IP: more than 45 000 datasets (OECD, INSEE, Eurostat, Weather, INPI).
Marketing Mix Modeling
mcube
by TidyBricks
Allocate budget where it has the most impact.
Know where to push and where to cut before committing the next media euro.
Business challenges
Questions you can settle
Budget trade-offs, not just coefficients.
- Which channel truly drives performance, beyond last-click ?
- At what spend level does a lever saturate ?
- Where to reallocate to gain ROI without increasing budget ?
- How much of the result comes from media vs. non-media ?
To answer them, you first need the right sources.
Data sources
Your sources, wired into the model
Connect ads, analytics, and warehouses in a few clicks. Auth happens at the provider: mcube does not store your credentials.
ROI / mROI
Saturation
Contribution
Waterfall
Scenario
Adstock
From ad platforms and warehouses to ROI, saturation, adstock, and scenario views.
Produit
Then you build and decide
Build the MMM in one tool
KPIs, transforms, ROI priors, adstock, causal graph: a guided builder to configure, run, and validate in one place.
Measure the impact of each lever
Read incremental contribution, ROI, and mROI. Spot saturation and diagnostics before you decide.
Reallocate budget under constraints
Fixed budget, floor / ceiling per channel, reference mix preserved. See where the money goes and what revenue is unlocked, before you commit.
Accelerate with the Marketing Copilot
Ask as you would a colleague. The copilot prepares, explains, and runs a scenario, with charts to back it up.
Your brand, not ours
mcube steps behind your identity. Logo, name, and colors wrap the interface and the charts: an experience that looks like yours, ready to share with teams and clients.
Next step
Decide where to invest the next euro.
30 minutes on your data.